1 October 2026 · 2 min read
UAE-born boxing brand FYYTR is turning pink this October as it joins the global effort to raise awareness around breast cancer.
Throughout Breast Cancer Awareness Month, FYYTR will temporarily introduce pink across its brand identity and boxing visuals under the campaign “FYYTR Goes Pink.”
The initiative brings one of the most recognisable symbols of breast cancer awareness into the boxing environment, combining the colour pink with a sport built around strength, courage and resilience.
Strength Beyond the Ring
For FYYTR, the campaign is about using the growing visibility of boxing in the UAE to help keep an important conversation visible.
While the brand is rooted in boxing equipment, apparel and athlete development, FYYTR says its role within the community should extend beyond what happens inside the ring.
Saima Ajram, CEO of FYYTR Sports, said:
“Boxing is built around strength, courage and resilience, and those values extend far beyond the ring. FYYTR Goes Pink is our way of using our platform to stand alongside those affected by breast cancer and help keep awareness visible throughout October. Millions of women around the world are diagnosed with Breast cancer every year. We at FYYTR want to highlight the importance of screening as early detection saves lives. Breast cancer screening can detect the illness before symptoms appear”
saima ajram, ceo fyytr boxing
The campaign will see FYYTR's familiar identity take on a distinctive pink treatment during October, creating a visual connection between boxing and Breast Cancer Awareness Month.
Boxing Has a Platform
Combat sports have traditionally been associated with toughness, but initiatives such as FYYTR Goes Pink also highlight another side of the boxing community, one built around people, families and support.
That message has particular relevance as boxing continues to grow across the UAE, bringing more women and young athletes into gyms, competitions and the wider boxing community.
FYYTR describes itself as a UAE-born performance brand inspired by boxing, with its wider activities spanning equipment, apparel, athletes and community initiatives.
FYYTR Goes Pink takes that philosophy outside the ropes.
Throughout October, pink will carry a different meaning for the brand. Not a new colourway. A message of awareness.